Farmbox, our award-winning farm-to-table e-commerce platform and a subsidiary of our Food and Agriculture Division, Elite Agro Holding, has announced updates to its e-commerce platform and mobile application, aimed at further improving customer experience.

In addition to the existing next-day delivery option, Farmbox customers can now schedule a delivery slot that fits with their daily or weekly routines, helping reduce food waste, whilst ensuring reliability, consistency, and convenient access to ultra-fresh, local, and authentic farm-to-table fruit, vegetables, and premium meats, along with a wide range of highly-curated, local and international ready-to-eat and pantry items.

The new Farmbox.ae website and mobile application boast new user-friendly features. These include improved search functionalities, enhanced shopping recommendations, wish lists for on-the-go planning, multiple delivery address options, and highly secure payment options including Apple Pay, to meet today’s customer needs and lifestyles.

Dr. Abdulmonem Almarzooqi, Division CEO of Elite Agro Holding, said: “At Farmbox, we put our customers first by bringing the freshest produce, thoughtfully sourced from our farms and trusted local partners, direct to their homes in conveniently fast timeframes. This is how we have built a loyal and growing customer base and strong market position over the years. We look forward to giving our customers an all-new Farmbox experience with the launch of our new e-commerce technology across a fantastic range of thoughtfully sourced items.”

Farmbox.ae offers mindful grocery shopping to help customers reduce their food miles, whilst increasing their access to the freshest organic and premium produce at the touch of a button. Over 3,700 products are now available, including a wide range of fruit, vegetables, meat, dairy products, and specially curated boxes such as “Seasonal Fruit and Vegetable Box”, “Perfect Cheeseboard”, and “Breakfast Box” for added convenience.

To ensure freshness, Farmbox sources produce from over 30 of their very own Elite Agro farms based in the UAE and beyond, including Marmum Dairy and the well-loved Elite Berry brand. For added convenience, customers can also browse a variety of specialty items to suit every type of dietary requirement and filter produce by origin.

Farmbox was recognised for its outstanding achievements in delivering fresh, healthy, and organic food, winning the Fresh Produce Foodtech of the Year at The Leaders in Foodtech Awards 2021.